Case study · Youth football team · 17 player calendars · September 2026
A youth football team raised $2,114 with 17 player calendars, 96% of it in the first week
By the CalendarFundraiser team · Published September 12, 2026
“Big Time Youth Football” is a pseudonym. Every figure is taken from the campaign’s own records on CalendarFundraiser, read on September 12, 2026. The calendar runs through September 30, 2026, so this is a mid-campaign snapshot; the page will be updated when it closes.
A youth football team built a separate September calendar for each of its 17 players and published them together on a Sunday at noon. The calendars raised $2,114 from 101 gifts, at $20.93 a gift, the highest average of any team in these case studies. Twelve of the 17 players raised money, and 96% of the total arrived in the first seven days.
What did the team set out to fund?
The season: equipment, travel to away games, and the end-of-season banquet. Instead of one team campaign, the organizer created a separate single calendar for each of 17 players, each with its own $465 September goal, and published them together on a Sunday at noon. Every family shared its own player’s link. The trade-off: no shared leaderboard and no one-click team message, which shows up later in the numbers.
How did the money come in, day by day?
One calendar went live three days early and took $114. When the other sixteen launched on Sunday, day 1 brought $680, the strongest launch day in these case studies. By Saturday the calendars had $2,031 of their eventual $2,114. Then eight days of silence, and $83 across the rest of the month.
| Day | Raised | Running total | Bar |
|---|---|---|---|
| Thu · first calendar live | $114 | $114 | |
| Day 1 · Sun launch | $680 | $794 | |
| Day 2 · Mon | $188 | $982 | |
| Day 3 · Tue | $108 | $1,090 | |
| Day 4 · Wed | $227 | $1,317 | |
| Day 5 · Thu | $516 | $1,833 | |
| Day 6 · Fri | $46 | $1,879 | |
| Day 7 · Sat | $152 | $2,031 | |
| Days 8–15 | $0 | $2,031 | |
| Day 16 · Mon | $26 | $2,057 | |
| Day 19 · Thu | $57 | $2,114 |
How much did each player raise?
Twelve of seventeen players raised money. The top calendar reached $438, 94% of a full $465 September calendar, and the median active player raised $160. Five calendars were published and never shared.
- Player 1$438
- Player 2$290
- Player 3$258
- Player 4$252
- Player 5$194
- Player 6$166
- Player 7$153
- Player 8$100
- Player 9$87
- Player 10$75
- Player 11$71
- Player 12$30
- Player 13$0
- Player 14$0
- Player 15$0
- Player 16$0
- Player 17$0
When do supporters give?
Afternoon and evening, Eastern: the biggest block was 2 to 4 PM, with a second peak at 9 PM. Very little came in before noon.
- 9–10 AM8 gifts
- Noon–1 PM14 gifts
- 2–4 PM32 gifts
- 5–6 PM7 gifts
- 7–8 PM5 gifts
- 9 PM20 gifts
- 10 PM–1 AM15 gifts
What did a gift look like?
- Average gift $20.93. No large gifts carried it: the biggest single gift was $30, four times over. Supporters gave the date’s amount and picked late-month dates.
- The 30th was the most-claimed date (11 claims), then the 25th, 28th, and 29th, then the 20th.
- One date per checkout, one player per supporter.
- 51% of gifts carried a message. No supporter gave anonymously.
- 323 link visits and 5 shares produced 101 gifts, about one gift for every three clicks, the best conversion in these case studies. Families were sending links straight to people who would give.
What should your group copy?
- A link per player works even as separate calendars. Twelve families shared and twelve raised. The format did its job; the structure left money on the table.
- Use one team campaign instead of seventeen calendars. A team campaign gives every player the same personal link, plus a leaderboard and one Email Team button. Here, no team message could be sent, and days 8 through 15 raised nothing.
- Sunday noon is a strong launch. Families are home and on their phones. Day 1 brought $680, 32% of the total.
- Chase the five who never shared. Five published calendars raised $0. A single reminder to those families on day 3 is the cheapest money in the campaign.
Proof from the other calendars
A demo of the calendar they used
A team calendar; a demo: the version of this campaign that would have kept every player on one leaderboard.
Sponsor a Trophy
Medals for the roster, hardware for the case — your date makes it happen. Day 3 = $3.
Questions about this campaign
How much did the football team raise with calendar fundraisers?
$2,114 from 101 gifts across 17 player calendars, with 96% of it in the first seven days. The best single calendar reached $438 of a $465 goal.
Why run 17 calendars instead of one team campaign?
The organizer set each player up as a separate single calendar. It worked for sharing, but there was no leaderboard and no way to message every family at once. A team campaign gives each player the same personal link with both.
What was the average gift?
$20.93, the highest of the team case studies. Supporters claimed late-month dates and paid the date: the 30th was claimed 11 times.
What happened after the first week?
Nothing for eight days, then $83 in the last two weeks of the month. With no team message and five families who never shared, the calendars simply went quiet.
Is this a real campaign?
Yes. Every figure comes from the campaigns’ own records on CalendarFundraiser, read on September 12, 2026. The organization’s name is changed; players and supporters are not named.
Run one team calendar for your roster
Free to build. Every player gets a link, the leaderboard, and one team message. Connect Stripe or Square to go live, and keep 100% of calendar donations.