Real results
Calendar fundraiser case studies
Every number here comes from a real campaign’s own records on CalendarFundraiser: what it raised, when the money came in, and what the organizers would do differently. Organization names are changed and supporters and participants are never named; the numbers are untouched.
Across the 6 campaigns
Read from each campaign’s records on September 12, 2026. Five are team calendars; one is a personal calendar.
- Raised
- $11,922
- Gifts
- 660
- Average gift
- $18.06
- Time to first gift
- 21 minutes to 36 hours
On the team calendars, 15% to 31% of link clicks became a gift; on the personal calendar, 9%. Every campaign that sent no reminder to its participants went quiet after the first wave; the one that re-sent on day 12 took 29% of its total in the next two days.
Competition dance team · 13 dancers · September 2026Elite Stars Success Dance Team: $3,567 in 10 days219 gifts from 119 donors, first gift in two hours, 217 of 219 through personal links, and the day-5 message that never went out.
High-school theatre booster club · 58 cast & crew · September 2026Actors Best Theatre Boosters: $2,591 in 15 days146 gifts, first gift in 33 minutes, 17 of 58 links active, and a day-12 re-send worth 29% of the total.
Youth football team · 17 player calendars · September 2026Big Time Youth Football: $2,114, 96% in week one101 gifts at $20.93 each, a $680 Sunday launch, the best calendar at $438, and what one team campaign would have added.
School PTO · one calendar per classroom · September 2026All Hands Lutheran School PTO: $2,017 in 10 days114 gifts, first gift in 21 minutes, seven of fifteen classrooms active, and a second week that beat the first.- Youth basketball club · 13 players · September 2026Best Handles Hoops Club: $994 after a midnight launchPublished at 11:32 PM on a Sunday, 36 hours to the first gift, then a third-week wave worth 62% of the total.
Personal calendar · one senior · September 2026Maya’s Senior Year: $639 in 3 days, 137% of goal22 gifts from 13 donors at $29 each, 21 of them with a note. No team, no roster: relationships, not reach.
More case studies are added as campaigns close. Ran a calendar you’re proud of? Tell us.